Ninja Leaves Twitch for Mixer
Tyler “Ninja” Blevins announced today he has left Twitch and will be joining Microsoft’s streaming platform Mixer. This switch marks the end of Ninja’s long standing relationship with Twitch, a streaming platform owned by Amazon.
“I’m incredibly grateful for the opportunities Twitch has provided me,” Blevins told The Associated Press. “But as I looked at the next step in my career, I wanted to be somewhere that empowered me to push the boundaries of gaming and achieve bigger goals within the industry. Mixer provides me with more ways to connect with my community.”
— Ninja (@Ninja) August 1, 2019
Ninja has earned millions of dollars from streaming the popular Fortnite Battle Royale game on Twitch and YouTube, with over 14M followers on Twitch and 22M followers on YouTube.
Blevins will broadcast his first Mixer live stream on Friday, August 2nd, from Lollapalooza in Chicago. He has invited Fortnite World Cup Solos champion Kyle “Bugha” Giersdorf to join him at the event. While Ninja has said he will not try and poach other streamers for Mixer, we could see many streamers make a switch to Microsoft’s platform after this recent “acquisition”.
Mixer launched in 2016 with a reported 10 million monthly users. These numbers are dwarfed by Twitch’s 100 million. Users report that Mixer has better success in moderating streamer chats more effectively, and offers fans the ability to interact more with streamers thanks to the platform’s robust features.
“I love what I do and will still be actively streaming and continuing to interact with my fans,” he said. “With Mixer, I get to further engage with the tools on the platform, which I am excited about.”
Ninja is known to stream with other popular streamers such as DrLupo, CouRage, and TimTheTatman. Ninja’s move to Mixer represents a big shift in the streamer community. It will be interesting to see how this affects the growth of Microsoft’s streaming platform.
Will other streamers make a move over to Mixer as well? Time will tell.