Twitch subscriptions have regularly been about $5 per month since they become a thing with the launch of the Partner Program. Today, Twitch announces they will be lowering the subscription prices to better align with the cost of living in various countries. The first countries to see this change will be Mexico and Turkey.
Twitch’s new local subscription prices will lower on May 20th in Mexico and Turkey. Mexico’s new Twitch subscription price will be 48 pesos (roughly $2.43), and Turkey’s will be 9.9 TRY (about $1.19. Several other countries in Europe, Africa, Asia, Latin America, and the Middle East will also be seeing lower prices sometime later this year between July and September.
A viewer’s subscription price will depend on where they live and have set up their Twitch payment method. The pricing model is designed to charge subscribers based on where they live appropriately. For streamers, this means their viewers will see varying subscription prices depending on their region. How will this affect a streamer’s income, though?
Well, according to Twitch, the change could boost content creators’ revenues. The claim is based on some initial tests, though, and only time will tell if that pans out. To help steamers adjust to the new pricing model, Twitch is rolling out a twelve-month program to guarantee certain levels of revenue for specific creators.
If you want to learn more about Twitch lowering subscription prices, you can visit the official Local Subscription Pricing Countries page on Twitch for details.